Ben Kingsberry comes from a family business that started more than twenty years ago. In the last 5 years, he became the biggest and the best in the Real Estate industry locally and one of the best ones under his franchise group by profiting from all business facets – Strata, Sales and Rentals. This case study shows how he, with the help of AMH, grew his business from 300 rentals to 2,000 and counting, 1,000 strata to 2,500, and with one real estate agent to a team of ten to become the biggest and best agency in Townsville and recognised by REIQ 3 years in a row in less than 5 years.
ABOUT KINGSBERRY HARCOURTS
With just 13 employees when it started, independent real estate franchise Kinsgberry Harcourts focuses on Holidays, Sales, Rentals, Strata, Commercial, Residential, Industrial, and Development.
As principal and managing director of Kingsberry Harcourts, a top tier residential sales agency within the Townsville area, Ben’s clear focus to create an agency where they provide their clients with the highest possible level of service while delivering maximum value to each of their valued staff. The delivery of these service standards is achieved within their business through providing the best possible environment, training and support to their staff while also delivering the highest quality systems, tools and resources currently available within the Real Estate industry.
SHORT TERM GOALS
Kingsberry Harcourts was in need of doubling its size in 18 months, and keep growing along the challenges of the COVID-19 crisis.
LONG TERM GOALS
All business efforts are to become the biggest and best North and Far North Real Estate Business in Australia.
Methodology and Process
AMH put in place a plan to develop a solid culture in a solid company to work from while growing a family-oriented business, allowing a business owner to have a life and at least 3 months break along the year.
Step 1 – Agency Consultancy: (4-9 weeks)
• Area & Team potential
• Prospect Process
Develop targets and goals to create a budget and solid base business with growth potential.
Step 2 – Coaching Program (18 months)
• Follow up Consulting & Mentoring
• Implementation and monitoring of developed program
• 6 months to implement consultancy gaps
• 12 months to achieve planned results.
Fortnightly coaching and sales meeting (KPI’s for the agents focused on company goals and needs – keeping your business & team accountable.
Fully committed to the goal and the company needs. Present, real and knowledgeable. From real Estate Industry but also from a business perspective. AMH and Cesar Hasselmann bring to the table an enormous amount of knowledge based on the business, people management, problem solve situations and cultural needs, also negotiation and talent for strategic planning is something that helps us to be at the place that we are today.
The real growth started in the first 6 months. We can almost guarantee a minimum growth of 30% in your Real Estate business in 18 months max, as this number is our standard success rate from the past decade of Consulting and Coaching results.
Number of Rentals properties managed increased from 300 to more than 2,000 in less than 5 years keeping our LVR’s lower than 55%.
Along of our 5 years journey we have achieved so many different goals, but the biggest one is today’s business size. After 4 years, we achieved growing the Harcourts Kingsberry team to 6 times bigger from when we have started.
WINNER – REIQ Local Agency of the Year 2017
WINNER – REIQ Regional Agency of the Year 2018
WINNER – REIQ Regional Residential Agency of the Year 2019
WINNER – REIQ Regional Residential Agency of the Year 2020
“Cesar Hasselmann brought me balance, lifestyle and a great guidance to my business.”
Have an Active Vision, Strategy, & Roadmap to Reach Your Goals
AMH can help you navigate to become a truly leading business in a cost-effective and strategic manner. We will partner with you to understand the business, develop the strategy to implement, and then help you implement it, letting you live life more.
Real achievements. Real life. Real estate.
The journey to a better business and a more fulfilled life starts here
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